BAINLAND IS OPENING THE DOOR TO SOMEWHERE ELSE.
BAINLAND IS OPENING THE DOOR TO SOMEWHERE ELSE.
BAINLAND IS OPENING THE DOOR TO SOMEWHERE ELSE.
BAINLAND IS OPENING THE DOOR TO SOMEWHERE ELSE.
BAINLAND IS OPENING THE DOOR TO SOMEWHERE ELSE.
BAINLAND IS OPENING THE DOOR TO SOMEWHERE ELSE.
BAINLAND IS OPENING THE DOOR TO SOMEWHERE ELSE.
A door to somewhere else:
FIXING BRITAIN’S OBSESSION WITH SCREENTIME
Step through, connect, leave everything behind
DISCOVER MORE

A world of no endless scrolling, no living the mundane, no ‘just existing’

We believe connection is the ultimate luxury.

We believe time spent together is worth more than scrolling.

At Bainland Lodge Retreats, every lodge is more than a stay; it’s a connection portal. A portal out of chaos. A portal into laughter, presence, and quality.

We don’t just offer stays. We offer a door to somewhere else. Step through. Leave everything behind.

Our luxury one-bed lodges are designed so you can disconnect to reconnect.

In a UK consumed by digital distraction, where 50% of people say their connection with loved ones happens only through screens, we offer a rare escape.

BAINLAND IS OPENING THE DOOR TO SOMEWHERE ELSE.
BAINLAND IS OPENING THE DOOR TO SOMEWHERE ELSE.
A door to somewhere else:
FIXING BRITAIN’S OBSESSION WITH SCREENTIME
Step through, connect, leave everything behind
DISCOVER MORE

A world of no endless scrolling, no living the mundane, no ‘just existing’

 

We believe connection is the ultimate luxury.

We believe time spent together is worth more than scrolling.

At Bainland Lodge Retreats, every lodge is more than a stay; it’s a connection portal. A portal out of chaos. A portal into laughter, presence, and quality.

We don’t just offer stays. We offer a door to somewhere else.

Step through. Leave everything behind.

Our luxury one-bed lodges are designed so you can disconnect to reconnect.

In a UK consumed by digital distraction, where 50% of people say their connection with loved ones happens only through screens, we offer a rare escape.

A world of no endless scrolling, no living the mundane, no ‘just existing’

We believe connection is the ultimate luxury.

We believe time spent together is worth more than scrolling.

At Bainland Lodge Retreats, every lodge is more than a stay; it’s a connection portal. A portal out of chaos. A portal into laughter, presence, and quality.

We don’t just offer stays. We offer a door to somewhere else.

Step through. Leave everything behind.

Our luxury one-bed lodges are designed so you can disconnect to reconnect.

In a UK consumed by digital distraction, where 50% of people say their connection with loved ones happens only through screens, we offer a rare escape.

Key icon

Our one-bed lodges provide pure connection

Bainland Lodge Retreats is a luxury reserve set in the heart of the Lincolnshire countryside, upon a 45-acre estate, a portal to a private sanctuary to unwind and recharge amid breathtaking scenery with those who matter most.

Our Romantic Retreats are the idyllic way to spend the weekend, entirely in tune with your closest person. The Goose Hut is a cosy one-bed lodge for two on the bank of a wildflower strewn lake. This luxurious shepherd’s hut is the ideal portal for a digital detox with no distractions.

All decked out with luxury robes, flip flops, and Lincolnshire lakeside hot tubs, you’ll forget being consumed by your phone was even a reality, with your focus set purely to what’s in front of you – a door to connection away from everyday life.

Key icon

Our one-bed lodges provide pure connection

Bainland Lodge Retreats is a luxury reserve set in the heart of the Lincolnshire countryside, upon a 45-acre estate, a portal to a private sanctuary to unwind and recharge amid breathtaking scenery with those who matter most.

Our Romantic Retreats are the idyllic way to spend the weekend, entirely in tune with your closest person. The Goose Hut is a cosy one-bed lodge for two on the bank of a wildflower strewn lake. This luxurious shepherd’s hut is the ideal portal for a digital detox with no distractions.

All decked out with luxury robes, flip flops, and Lincolnshire lakeside hot tubs, you’ll forget being consumed by your phone was even a reality, with your focus set purely to what’s in front of you – a door to connection away from everyday life.

Quality time over screentime: How digital communication is taking over our lives

To understand how disconnected the country is and the areas of relationships that are most in need of connection, we surveyed 2,000 UK adults, and these were the results.

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs
A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

68% of the nation thinks that Gen Z use phones the most, but the 65+ age group are the most disconnected

Half (50%) of the UK’s “connection” with loved ones happens only through digital communication

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs
A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

Almost 1 in 10 people spend over 7 hours a day on their phone

1 in 5 (19%) say they feel more connected to people online than in person

Quality time over screentime: How digital communication is taking over our lives

To understand how disconnected the country is and the areas of relationships that are most in need of connection, we surveyed 2,000 UK adults, and these were the results.

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

68% of the nation thinks that Gen Z use phones the most, but the 65+ age group are the most disconnected

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

Half (50%) of the UK’s “connection” with loved ones happens only through digital communication

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

Almost 1 in 10 people spend over 7 hours a day on their phone

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

1 in 5 (19%) say they feel more connected to people online than in person

1 in 10 Brits spend over 7 hours a day on their phone

We asked the nation how much time they spend on their phones each day to understand just how disconnected we might be from each other because of those little devices in our hands.

We found that almost 1 in 10 people spend more than 7 hours a day on their phones, a shocking amount of time spent scrolling rather than connecting.

But what surprised us even more was that over half of people (51%) say they spend under 2 hours a day on their phone. That may sound low, but even 1–2 hours a day adds up to 30–60 hours a month, more than a full working week, time that could be spent being present, reconnecting, or simply looking up

1 in 10 Brits spend over 7 hours a day on their phones

We asked the nation how much time they spend on their phones each day to understand just how disconnected we might be from each other because of those little devices in our hands.

We found that almost 1 in 10 people spend more than 7 hours a day on their phones, a shocking amount of time spent scrolling rather than connecting.

But what surprised us even more was that over half of people (51%) say they spend under 2 hours a day on their phone. That may sound low, but even 1–2 hours a day adds up to 30–60 hours a month, more than a full working week, time that could be spent being present, reconnecting, or simply looking up

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs
A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

UK adults spend almost as much time with their mum as with their friends weekly

Relationships are an investment, and without time and attention, even the strongest ones can start to feel disconnected. That’s why we set out to understand which relationships are under the most strain, and which ones we’re prioritising the most in our daily lives.

People spend almost as much time with friends (81%) as with their mum (79%) weekly. As well as this, 78% spend 1+ hours per week with colleagues, the same proportion as those spending 1+ hours with their mum (79%).

It appears Brits are most invested in their partners, with 44% spending more than 10 hours per week with their partner, higher than any family member. However, the percentage is still low, highlighting a lack of quality time spent with partners.

Imagine time together amplified in a setting designed to foster connection, couples retreats and romantic getaways with hot tubs, where screens are set aside and quality time is the focus.

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

UK adults spend almost as much time with their mum as with their friends weekly

Relationships are an investment, and without time and attention, even the strongest ones can start to feel disconnected. That’s why we set out to understand which relationships are under the most strain, and which ones we’re prioritising the most in our daily lives.

People spend almost as much time with friends (81%) as with their mum (79%) weekly. As well as this, 78% spend 1+ hours per week with colleagues, the same proportion as those spending 1+ hours with their mum (79%).

It appears Brits are most invested in their partners, with 44% spending more than 10 hours per week with their partner, higher than any family member. However, the percentage is still low, highlighting a lack of quality time spent with partners.

Imagine time together amplified in a setting designed to foster connection, couples retreats and romantic getaways with hot tubs, where screens are set aside and quality time is the focus.

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs
A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs
A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

Book your ‘Somewhere Else’ now, and open the door to pure disconnect, where the world fades away, and the moments you share become the story.

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs
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Book your ‘Somewhere Else’ now, and open the door to pure disconnect, where the world fades away, and the moments you share become the story.

1 in 5 people feel more connected to others
through digital communication than in person

Our survey found that technology plays a meaningful and helpful role in many people’s everyday lives. For lots of us, it’s a tool that brings connection rather than taking it away.

But we also found that some people feel conflicted about their relationship with their phone. While many use it to stay in touch with loved ones, others wish they had different ways to connect. These were the statements people agreed with most about digital connection.

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

40% of people use screens to relax and unwind

40% of people said they use screens as a way to relax and unwind in their spare time, and feel the true benefits of downtime spent in front of a screen, whether that be a phone or television.

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

38% of people mainly stay in touch with loved ones through texts or phone calls

Over 1 in 3 (38%) said they use digital communication as a way to stay in touch with loved ones, and although technology has allowed us to stay connected wherever we are. some are feeling the effects of the distance.

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

30% say they spend more time on screens than they intend to

It’s a common feeling nowadays: we spend too much time on screens, and we’re fully aware of it, yet breaking away isn’t easy. With so much of our daily lives relying on them, it’s no surprise that 30% of people agree with this sentiment.

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

Almost 1 in 5 people say they feel more connected to people through digital communication than in person

This one is a hard truth: nowadays, almost 1 in 5 (19%) people find it easier to have meaningful connections online than in person, with less time than ever for face-to-face conversations that can’t be avoided.

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

13% say they felt more connected to loved ones before technological advancement

This one won’t come as a surprise: 13% of UK adults now say they felt more connected to loved ones before technology advanced, and now there’s less uninterrupted time spent together than ever, but how do you get back that time now that the world revolves around screens?

Almost 70% of adults think Gen Z have the highest phone usage

We all think we know which generation is the most guilty of screen binging, and unsurprisingly, 68% of people point the finger at Gen Z.

18–24 year olds are the least likely to use screens for leisure

To dig deeper, we asked adults which generation is the most guilty of phone usage, and the results revealed an expected answer.

However, 18–24 year olds are actually the least likely to use screens for leisure, with just 35% saying they turn to them to unwind. Even more surprising, it’s the 65+ age group who are most at risk of feeling disconnected from loved ones: only 45% use tech to stay in touch, and 1 in 4 say they spend more time on screens than intended

It seems that Gen Z’s high exposure to positive messages about digital wellbeing (18%) is prompting a shift; they are becoming more mindful, connected, and intentional online, while older generations risk missing out on real-world connections.

Perhaps it’s time for some serious one-on-one moments across all ages.

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

Almost 70% of adults think Gen Z have the highest phone usage

We all think we know which generation is the most guilty of screen binging, and unsurprisingly, 68% of people point the finger at Gen Z.

18–24 year olds are the least likely to use screens for leisure

To dig deeper, we asked adults which generation is the most guilty of phone usage, and the results revealed an expected answer.

However, 18–24 year olds are actually the least likely to use screens for leisure, with just 35% saying they turn to them to unwind. Even more surprising, it’s the 65+ age group who are most at risk of feeling disconnected from loved ones: only 45% use tech to stay in touch, and 1 in 4 say they spend more time on screens than intended

It seems that Gen Z’s high exposure to positive messages about digital wellbeing (18%) is prompting a shift; they are becoming more mindful, connected, and intentional online, while older generations risk missing out on real-world connections.

Perhaps it’s time for some serious one-on-one moments across all ages.

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

 

Older age groups are most at risk of feeling disconnected from loved ones

Amid all the noise of screens, social media, and endless scrolling, how are people in the UK really feeling?

Positively, 73% of Brits say they feel connected to their loved ones, whether digitally or in person. But that still leaves 1 in 10 UK adults feeling disconnected from their families, a reminder that for some, the struggle to stay close is very real.

For the 10% feeling cut off, a 1-bed lodge retreat can provide the uninterrupted one-on-one time that screens can’t replicate.


Older age groups are most at risk of feeling disconnected from loved ones

Amid all the noise of screens, social media, and endless scrolling, how are people in the UK really feeling?

Positively, 73% of Brits say they feel connected to their loved ones, whether digitally or in person. But that still leaves 1 in 10 UK adults feeling disconnected from their families, a reminder that for some, the struggle to stay close is very real.

For the 10% feeling cut off, a 1-bed lodge retreat can provide the uninterrupted one-onone time that screens can’t replicate.

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs


Older age groups are most at risk of feeling disconnected from loved ones

Amid all the noise of screens, social media, and endless scrolling, how are people in the UK really feeling?

Positively, 73% of Brits say they feel connected to their loved ones, whether digitally or in person. But that still leaves 1 in 10 UK adults feeling disconnected from their families, a reminder that for some, the struggle to stay close is very real.

For the 10% feeling cut off, a 1-bed lodge retreat can provide the uninterrupted one-onone time that screens can’t replicate.

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

Half of the UK connects with loved ones only through digital communication

As our survey shows, 73% of UK adults say they feel connected to their loved ones, a revealing statistic in a world that’s increasingly digital. 

But the number becomes less impressive when you look closer: half of this connection happens purely through digital communication, and 47% of shared time is spent together in front of the TV. It’s a reminder that while we may feel connected, the quality of that connection isn’t always as strong as it could be.

Half of the UK connects with loved ones only through digital communication

As our survey shows, 73% of UK adults say they feel connected to their loved ones, a revealing statistic in a world that’s increasingly digital. 

But the number becomes less impressive when you look closer: half of this connection happens purely through digital communication, and 47% of shared time is spent together in front of the TV. It’s a reminder that while we may feel connected, the quality of that connection isn’t always as strong as it could be.

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

60%

Relaxing at home

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

50%

through digital communication (e.g., texting, calling on the phone)

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

47%

We watch TV together

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

42%

Through humour and laughter

A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

39%

Go for walks

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Find your true connection somewhere else

We understand how the intricacies of everyday life can get in the way of true connection – from climbing the career ladder to endless doom-scrolling. Social media offers countless opportunities, yet it often becomes a barrier to what really matters: the connection with those we love.

Bainland is opening the door to somewhere else. A world of no endless scrolling, no living the mundane, no ‘just existing’. A luxury lodge retreat where every stay becomes a connected story, and quality time is the only way to spend it.

Our 1-bed lodge stays open the door to invaluable one-on-one time, where screens fade into the background and memories become the only present.

BOOK A GETAWAY TODAY >
A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs
A door to somewhere else, Bainland Lodge Retreats, lodges with hot tubs

Methodology

We surveyed 2,000 UK adults aged 18+ took place in November 2025, commissioned by OnePoll, to uncover the truth behind screen time and disconnection between loved ones. 

Methodology

We surveyed 2,000 UK adults aged 18+ took place in November 2025, commissioned by OnePoll, to uncover the truth behind screen time and disconnection between loved ones.